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The Ford Bronco is an off-road-focused SUV with deep roots dating back to 1966, reintroduced in 2021 after a long hiatus to challenge the Jeep Wrangler head-on. Built on a rugged body-on-frame platform, it offers two- and four-door body styles, removable doors and roof, and available features like the G.O.A.T. Modes terrain system, front sway-bar disconnect, and available locking differentials. Power comes from turbocharged EcoBoost four- and six-cylinder engines paired with manual or automatic transmissions. Blending retro styling with modern capability, the Bronco has quickly become a favorite among adventure-minded drivers and off-road enthusiasts alike.

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Ford Motor Company is a renowned American multinational automaker headquartered in Dearborn, Michigan. Founded by Henry Ford on June 16, 1903, the company revolutionized the automotive industry by introducing large-scale manufacturing techniques, notably the moving assembly line, which became synonymous with “Fordism” 

Ford

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Bronco

4-door convertible SUV

6th generation

This Filson First Edition pairs the Bronco with heritage-inspired waxed-canvas and leather interior trim, unique badging, and exclusive color options developed with the outdoor outfitter. Limited in number, it bundles premium off-road equipment and First Edition-only styling not available on standard trims.

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North America

Filson "First Edition"

Ford Bronco Filson "First Edition"

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