Range Rover SV Ultra Pushes the Flagship SUV Further Into Luxury Territory

Land Rover has introduced a new ultra-exclusive version of its flagship SUV: the Range Rover SV Ultra. It builds on the already high-end Range Rover SV, but adds a more distinctive exterior finish, a bespoke cabin and a highly unusual audio system designed to turn sound into a physical experience.

The exterior is finished in a unique Titan silver paint, which uses aluminum particles to create a liquid-metal effect. Several trim pieces are completed in Satin Atlas, giving the SUV a softer platinum-like contrast. The model also receives special center caps for the familiar 23-inch three-color SV wheels.

Inside, the SV Ultra moves away from traditional dark luxury themes. The cabin combines Orchid white and Cinder grey tones, using Ultrafabrics upholstery instead of conventional leather. The seats feature laser-etched detailing, while the center console includes white ceramic controls, including a ceramic insert on the gear selector. Palm rattan veneer is also used as part of the interior trim.

The highlight of the cabin is the new sound system. Instead of relying only on conventional speakers, Range Rover SV Ultra uses ultra-thin electrostatic sound panels. These units are claimed to be 90 percent lighter and more energy-efficient than regular speakers. In total, the system includes 21 electrostatic emitters with extremely thin membranes, supported by five conventional subwoofers.

The audio hardware is not limited to the usual speaker locations. Some elements are integrated into the seats and even the floor. The system can also create physical vibration through AI-controlled haptic elements built into the seatbacks and floor panels. Depending on the mode, they can either add impact to music or provide relaxing and energizing sensations without music playback.

Mechanically, the SV Ultra remains close to the regular Range Rover SV. The plug-in hybrid P550e version combines a 3.0-liter Ingenium gasoline engine with an electric motor integrated into the eight-speed automatic transmission, producing 550 hp. The P615 version uses a BMW-sourced 4.4-liter V8 with mild-hybrid assistance, also paired with an eight-speed automatic, and develops 615 hp and 750 Nm.

A fully electric Range Rover is expected to join the lineup later, but it has not yet been detailed for the SV Ultra.

Pricing has not been announced. Like many limited ultra-luxury models, the Range Rover SV Ultra will not be available through a normal showroom purchase. Buyers will need a special invitation from the brand.