New Lancia Gamma Previewed as Brand’s Next Italian-Built Flagship

Lancia has released the first images of the new Gamma, giving an early look at a model that will play a central role in the brand’s revival. The car is being designed, engineered and developed in Italy, with production assigned to Stellantis’ Melfi plant.

The new Gamma is built on the STLA Medium platform and is already undergoing road testing. According to Lancia, the project has entered its final development phase, with order books scheduled to open after the summer.

Visually, the Gamma adopts a sleek crossover-like profile rather than a traditional sedan shape. The body has a tapered rear section, smooth surfaces and a relatively low, wide stance. It measures 4.67 meters long, 1.89 meters wide and 1.66 meters tall.

Lancia says the car was designed to combine efficiency, functionality and strong road presence. The first images show a clean front end, slim lighting elements and a fastback-style roofline, giving the Gamma a more contemporary character than the brand’s older executive models.

The powertrain range will include both hybrid and fully electric versions. The entry hybrid will produce 145 hp and offer a range of more than 1,000 km. Electric versions will start at 230 hp with more than 540 km of range, followed by a 245 hp version with more than 740 km. At the top of the lineup, Lancia plans a 375 hp all-wheel-drive electric model capable of more than 675 km.

The Gamma is aimed at the European market and will be positioned as a showcase for Lancia’s new direction: Italian design, advanced technology and improved efficiency. Production in Melfi is also a key part of the project, underlining the brand’s intention to keep its new flagship closely tied to Italy.

More technical details and interior images will be released in the coming months.