1st generation

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Willys is an iconic American automobile manufacturer known for its rugged vehicles and significant role in the development of the 4x4 and SUV segments. The company was founded in 1908 and became widely known for producing military vehicles during World War II, most notably the Jeep.

Over the years, Willys evolved through various phases, from producing civilian vehicles to becoming a major supplier of military trucks, and eventually part of the Chrysler Group.