Roewe

Roewe is a Chinese automobile brand launched by SAIC Motor in 2006 after SAIC acquired technology and assets from the defunct British MG Rover Group. The name was created to preserve the connection with Rover’s engineering heritage, and Roewe initially built models derived from former Rover vehicles. Today, the brand focuses mainly on mainstream Chinese sedans, SUVs, and new-energy vehicles, while retaining the British-inspired heritage in its branding.