Itala

Itala is a historic Italian car brand founded in Turin in 1904 and famous for early luxury and endurance racing cars, including the 35/45 HP that won the 1907 Peking to Paris race. After disappearing in the 1930s, the name was revived by DR Automobiles Group in the 2020s, with the modern Itala 35 SUV marking its return as a heritage Italian brand adapted to today’s market.