Edsel

Edsel is an American car brand that was produced by the Ford Motor Company from 1958 to 1960. It was named after Edsel Ford, the son of Henry Ford. The Edsel was intended to be a new mid-range brand positioned between Ford and Mercury models, but the project turned out to be a commercial failure and is often cited as a classic example of a product flop in the auto industry. Key reasons for its failure include overhyped expectations, controversial design, an economic downturn, and marketing missteps.